Oaxaca Breaks Tourism Records in 2025

During 2025, the state of Oaxaca reached a record high in tourism, welcoming 6,289,000 visitors and generating an economic impact of 23.348 billion pesos (US$1.36B), reinforcing its position as one of Mexico’s leading travel destinations.

According to the State Tourism Secretariat, visitor numbers grew at an annual rate of 7.2%, while international tourism recorded a cumulative increase of 13.33% since 2022, reflecting a sustained recovery and a growing global profile for the destination.

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Since the beginning of the current state administration, Oaxaca has received an additional 1,189,318 tourists, representing growth of 23.32%. Over the same period, the overall economic impact increased by 44.18% compared to the end of the previous administration. Hotel occupancy also showed steady improvement, rising from 39.15% to 43.20%.

These results were presented by the Secretary of Tourism, Saymi Pineda Velasco, during her appearance before the Tourism Committee of the State Congress as part of the review of Governor Salomón Jara Cruz’s Third State of the State Address.

Beyond the economic figures, officials highlighted Oaxaca’s recognition in international rankings and awards, including being named Best Gastronomic Destination in Mexico at the 2024 Food and Travel Reader Awards, the inclusion of 18 restaurants in the Michelin Guide, and the appearance of Oaxaca City and Carrizalillo Beach on lists of top travel destinations.

Regional improvements in hotel occupancy and economic performance were also reported, along with strengthened cultural tourism. More than 836,000 visitors attended museums and archaeological sites, including Monte Albán and the Museum of Cultures of Oaxaca.

Finally, Pineda Velasco outlined progress in areas such as inclusion, security, infrastructure, and air connectivity. New domestic and international routes, increased flight frequencies, and more than 3.7 million passengers traveling through the state’s airports reflect expanded accessibility.

She also emphasized the importance of major cultural events — including the Guelaguetza festival and Day of the Dead celebrations — as well as cruise ship arrivals, as part of a broader strategy aimed at promoting a tourism model that strengthens cultural identity, social inclusion, and economic benefits for Oaxacan communities.

Source: Mega Noticias